| ANTs Launches Major Partner Channel Initiative |
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The Company Retains a Top Agency to Build a Profitable Partner Ecosystem San Francisco, Calif., June 25, 2009 – ANTs software inc. (OTCBB:ANTS), a leader in database consolidation solutions, today announced that it has launched a major initiative to recruit Independent Software Vendors (ISVs) and Systems Integrators (SIs) as business partners. This initiative has been outsourced by the company to Phoenix Fire Inc. "Today, the data management market is driven by consolidation," commented Daniel L. Ervin, President and CEO of Phoenix Fire. "This recruitment initiative is designed to enable ANTs to engage partners with proven data migration and consolidation solutions that are in high demand by corporations of all sizes. Our channel growth strategy entailing the alignment with complementary business partners will greatly increase new customer acquisition for both ANTs and its partner channel." "Our sales strategy has always been through alliances. At the very high level, we are working directly with the top IT vendors worldwide but we also understand there are other critical channels to help us accelerate customers’ adoption of the ANTs Compatibility Server (ACS)," said Joseph Kozak, Chairman and CEO. "We believe Phoenix Fire has the right expertise to take our solutions to an important number of senior ISVs and SIs. These alliances provide us with the opportunity to work on an easy, repeatable business model where few key partners could lead us to a significant number of ACS deals." About ANTs software, inc. The mission of ANTs software is to help customers drive down IT operating costs by consolidating hardware and software infrastructure and eliminating cost inefficiencies. To this end, ANTs develops and sells the ANTs Compatibility Server (ACS), an innovative middleware solution that accelerates database consolidation between database vendors, enabling application portability. In addition to ACS, ANTs offers a complete portfolio of services ranging from architecting or managing IT infrastructure, to full application performance tuning and administrative services. ANTs is a public company with headquarters in San Francisco, California. Our shares trade on the OTC Bulletin Board under the symbol: ANTS. For more information visit, www.ants.com. About Phoenix Fire Inc. Phoenix Fire Inc. is a business development agency that specializes on business partner channel development within the technology sector. Since 1995 the company has engaged with over 10,000 companies worldwide. Phoenix Fire has also been retained by three of the top ten global software companies. The company has deep technology expertise in areas such as, but not limited to data management, systems management and application development. For more information on Phoenix Fire, visit http://www.phoenixfireinc.com. Forward-Looking Statements # # # Contact: |
